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Australians are more anxious than ever

Written by

Howard Parry-Husbands

Our latest Pulse reveals that concerns have gone from bad to worse for Australians, with many people worried about everything, all at once right now.

We’ve seen big increases in the level of concern about women’s safety and crime as people are reckoning with the underlying causes of inequity and the impact of these deep, structural tensions in society.

But paradoxically, more than two-thirds of Australians are happy with life which talks to how safe and stable Australia is relative to so many other countries right now.

The stark truth is that when 19 out of 20 Australians are concerned about the cost of living, then all of our institutions – from banks and supermarkets to politicians and employers – are all responsible for alleviating society’s real stress. It’s not acceptable to make huge profits or discuss economic growth when people are struggling to make ends meet and this tension seems to be fuelling domestic violence and other crime concerns.

Click to access the full report

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Professional facilitation

Pollinate’s Directors have 20+ years experience, have each conducted 5000+ focus groups or workshops or equivalent projects, and are sought after expert facilitators and strategic planners.

 

Whether facilitating, presenting, or participating in big-picture conversations, we bring a unique perspective and independent thinking to the C-Suite. Let us guide your strategic discussions and be a catalyst for the transformative change your business needs.

 

  • Conference MC, planning & facilitation
  • Executive workshops & training
  • Keynote speaker and thought leadership
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Professional
Facilitation​

Pollinate’s Directors have 20+ years experience, have each conducted 5000+ focus groups or workshops or equivalent projects and are sought after expert facilitators and strategic planners.

 

Whether facilitating, presenting, or participating in big-picture conversations, we bring a unique perspective and independent thinking to the C-Suite. Let us guide your strategic discussions and be a catalyst for the transformative change your business needs.​

 

• Strategic consulting
• Organisational change
• Stakeholder engagement
• Executive workshops & training
• Video for internal communications
• Conference MC, planning and facilitation
• Key note speaker and thought leadership

Full-service research

Research is at the core of what we do, but we go beyond the traditional approach. From stakeholder engagement and board facilitation to organizational change, we offer full-service research that transforms businesses from within. Our unique perspective and independent thinking elevate discussions in the C-Suite and ensure that your business lives and breathes customer-led research outcomes.

 

Ultimately, we are a creative insight agency: we will develop and design the right research for you every single time. We don’t just do cookie-cutter research modules and squash you in a box.

 

  • Ad hoc research designed to tackle any issue
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  • In-depth interviews, focus groups, online surveys

Innovation & NPD

Pollinate pioneered co-creation nearly 20 years ago and is the force behind much NPD. Co-creation develops game-changing ideas that go beyond the ordinary. Our co-creation methodology is geared towards ideation and innovation that unshackles, reshapes, and redefines. Co-creation puts you in the room with your customers/consumers and your agency partners to collaborate on multiple potential idea territories in different groups all building towards the best possible expression of the idea. You will create better ideas, identify the best way forward, align and expedite decision-making. And have fun!

 

We also quantify, validate, size and evaluate the opportunity,  model choice behaviour and develop your go-to-market plan.

 

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Strategy & Thought leadership

Strategy is too often like communications, there is an illusion that it has taken place. Pollinate strategy is always evidence-based so it can be measured and evaluated. Strategy should be built on insight and consideration of long term and wider implications. Our strategies help brands achieve long-term, resilient growth and to become recognized thought leaders in their sectors.

 

Our experience with Australia’s biggest brands and finest minds enables us to guide you in becoming a thought leader in your industry. From understanding the trends shaping your market to creating The Australia Pulse Report – a bi-annual study on environmental, social, and economic issues – we provide the insights and strategies you need.

 

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Communications & Media

Powerful communications is all about using insights to drive connections and influence. Start with insights. Then work out how to influence the system. Then join the dots with a connections plan that communicates to influence change.

 

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Brand & Positioning​

Through qualitative deep dive, robust measurement, and video-ethnography, we bring strong evidence and the consumer experience into the boardroom, enabling consumer insight to be an integral part of your business plans. Put the most important voices in your business – your current and future customers – at the core of your decisions and watch your business thrive.

 

  • Assessing market potential & competitive landscape  
  • Audience understanding & consumer behaviour
  • Brand health & brand tracking
  • Customer segmentation
  • Video-ethnography for internal comms