We go the extra mile because we are proud of our work and our partnerships. We thrive on our client’s success.
Cocreation to guide Google’s multi award winning collaboration with Baker Boy to tackle the real issue of ‘shame job’ amongst First Nations youth.
Working with 72 and Sunny two rounds of cocreation tested and refined the creative ideas, anchoring the final execution in a universal human truth which underpinned the campaign’s success.
Over the last 10 years Pollinate have managed the brand tracking program to measure performance of key brand health metrics across different audiences.
Also monitors performance and change across the competitive landscape.
Ongoing research based on Australia Post’s consumer segmentation to inform strategy, brand, operations and product activation. Video output drives customer centricity across the organisation.
Recent technology partnerships have revolutionised data capture and market sizing and share information.
Sizing and profiling the potential market for a new ultra-premium alcoholic drink.
The program of work included concept design, cocreation with consumers to test and refine the liquid (taste, smell etc…), packaging and brand stories, followed by a co-design focus group with mixologists in a leading Sydney cocktail bar venue to deliver a clear brand architecture and narrative to take to market.
Collaboration with Secret Sounds on the Love Song Survey since 2019, providing cutting-edge trends and insights on culture, music, technology, and youth engagement.
Music is the single most important thing to youth and so this partnership provides unique access to many of the fundamental Australian youth insights.
Consumer insights and journey mapping including a specific focus on diverse cultures and communities, to inform a new brand positioning and narrative.
Working closely with the ARC to reach otherwise difficult to access people for this important research.
A comprehensive program of research over 18 months in three different dairy producing locations across Australia to engage farmers, processors and industry stakeholders with consumers to redesign the production process to eradicate ‘bobby calves’ and improve animal welfare and farm production outcomes.
Managing conflict and embracing transformational change led to a series of pathways and recommendations successfully adopted by the dairy industry.
Large scale segmentation to map and size the potential audience to identify engagement opportunities and inform placemaking, programming and marketing activities that drive on-site visitation.
Exploring the role and influence of magazine brands on how women shop across different categories in an omnichannel environment to identify proof points around brand strength in driving attention, intent and impact across the shopping cycle.
Validate and optimise the brand strategy through a multi staged approach including audience insights and trends, internal co-creation with Senior Leadership Team and exploratory research with target audiences to determine how best to shape and communicate the strategy.
Truly revolutionary innovation between a healthier, lentil-based snack and comedy (!). Each snack is modelled on a fortune cookie – with a joke inside – and the brand also hosts a vast repertoire of comedy content.
Truly disruptive and visionary innovation, created and validated using cocreation and quantitative.
Measuring consumer behaviour and attitudes to size the market and identify opportunities for increased brand health and customer engagement.
Pollinate’s Directors have 20+ years experience, have each conducted 5000+ focus groups or workshops or equivalent projects, and are sought after expert facilitators and strategic planners.
Whether facilitating, presenting, or participating in big-picture conversations, we bring a unique perspective and independent thinking to the C-Suite. Let us guide your strategic discussions and be a catalyst for the transformative change your business needs.
Pollinate’s Directors have 20+ years experience, have each conducted 5000+ focus groups or workshops or equivalent projects and are sought after expert facilitators and strategic planners.
Whether facilitating, presenting, or participating in big-picture conversations, we bring a unique perspective and independent thinking to the C-Suite. Let us guide your strategic discussions and be a catalyst for the transformative change your business needs.
• Strategic consulting
• Organisational change
• Stakeholder engagement
• Executive workshops & training
• Video for internal communications
• Conference MC, planning and facilitation
• Key note speaker and thought leadership
Research is at the core of what we do, but we go beyond the traditional approach. From stakeholder engagement and board facilitation to organizational change, we offer full-service research that transforms businesses from within. Our unique perspective and independent thinking elevate discussions in the C-Suite and ensure that your business lives and breathes customer-led research outcomes.
Ultimately, we are a creative insight agency: we will develop and design the right research for you every single time. We don’t just do cookie-cutter research modules and squash you in a box.
Pollinate pioneered co-creation nearly 20 years ago and is the force behind much NPD. Co-creation develops game-changing ideas that go beyond the ordinary. Our co-creation methodology is geared towards ideation and innovation that unshackles, reshapes, and redefines. Co-creation puts you in the room with your customers/consumers and your agency partners to collaborate on multiple potential idea territories in different groups all building towards the best possible expression of the idea. You will create better ideas, identify the best way forward, align and expedite decision-making. And have fun!
We also quantify, validate, size and evaluate the opportunity, model choice behaviour and develop your go-to-market plan.
Strategy is too often like communications, there is an illusion that it has taken place. Pollinate strategy is always evidence-based so it can be measured and evaluated. Strategy should be built on insight and consideration of long term and wider implications. Our strategies help brands achieve long-term, resilient growth and to become recognized thought leaders in their sectors.
Our experience with Australia’s biggest brands and finest minds enables us to guide you in becoming a thought leader in your industry. From understanding the trends shaping your market to creating The Australia Pulse Report – a bi-annual study on environmental, social, and economic issues – we provide the insights and strategies you need.
Powerful communications is all about using insights to drive connections and influence. Start with insights. Then work out how to influence the system. Then join the dots with a connections plan that communicates to influence change.
Through qualitative deep dive, robust measurement, and video-ethnography, we bring strong evidence and the consumer experience into the boardroom, enabling consumer insight to be an integral part of your business plans. Put the most important voices in your business – your current and future customers – at the core of your decisions and watch your business thrive.
