Through qualitative deep dive, robust measurement, and video-ethnography, we bring strong evidence and the consumer experience into the boardroom, enabling consumer insight to be an integral part of your business plans. Put the most important voices in your business – your current and future customers – at the core of your decisions and watch your business thrive. 

• Assessing market potential & competitive landscape  
• Audience understanding & consumer behaviour
• Brand health & brand tracking
• Customer segmentation
• Video-ethnography for internal comms

Powerful communications is all about using insights to drive connections and influence. Start with insights. Then work out how to influence the system. Then join the dots with a connections plan that communicates to influence change.

• Campaign development and optimisation
• Co-design workshops
• Cultural insights, trends and forecasting
• Communication development & optimisation
• Influence audits and influence planning

Strategy is too often like communications, there is an illusion that it has taken place. Pollinate strategy is always evidence-based so it can be measured and evaluated. Strategy should be built on insight and consideration of long term and wider implications. Our strategies help brands achieve long-term, resilient growth and to become recognized thought leaders in their sectors.

Our experience with Australia’s biggest brands and finest minds enables us to guide you in becoming a thought leader in your industry. From understanding the trends shaping your market to creating The Australia Pulse Report – a bi-annual study on environmental, social, and economic issues – we provide the insights and strategies you need.

• Competitive intelligence
• Strategic consulting and advice
• Strategic planning
• Systems thinking

Pollinate pioneered co-creation nearly 20 years ago and is the force behind much NPD. Co-creation develops game-changing ideas that go beyond the ordinary. Our co-creation methodology is geared towards ideation and innovation that unshackles, reshapes, and redefines. Co-creation puts you in the room with your customers/consumers and your agency partners to collaborate on multiple potential idea territories in different groups all building towards the best possible expression of the idea. You will create better ideas, identify the best way forward, align and expedite decision-making. And have fun!

We also quantify, validate, size and evaluate the opportunity,  model choice behaviour and develop your go-to-market plan.

• Co-creation
• Concept development
• Influence campaign planning
• Product testing & feedback
• Seed launching & social proof

Research is at the core of what we do, but we go beyond the traditional approach. From stakeholder engagement and board facilitation to organizational change, we offer full-service research that transforms businesses from within. Our unique perspective and independent thinking elevate discussions in the C-Suite and ensure that your business lives and breathes customer-led research outcomes.

Ultimately, we are a creative insight agency: we will develop and design the right research for you every single time. We don’t just do cookie-cutter research modules and squash you in a box.

• Ad hoc research designed to tackle any issue
• Advanced quant techniques & statistical analysis
• Data visualization
• In-depth interviews, focus groups, online surveys

Pollinate’s Directors have 20+ years experience, have each conducted 5000+ focus groups or workshops or equivalent projects, and are sought after expert facilitators and strategic planners.

Whether facilitating, presenting, or participating in big-picture conversations, we bring a unique perspective and independent thinking to the C-Suite. Let us guide your strategic discussions and be a catalyst for the transformative change your business needs.

• Conference MC, planning & facilitation
• Executive workshops & training
• Keynote speaker and thought leadership
• Organizational change
• Stakeholder engagement
• Strategic consulting